STRATEGIC MARKETING LEVEL 1

LEARN 1.          So what is marketing? 
LEARN 1.1       The Three States of Marketing 
LEARN 1.2       The value of Marketing; Needs, Utility, Exchange Relationships & Demand 
LEARN 1.3       The Theoretical basis of competition 
LEARN 1.3.1    Generic Strategy: Types of Competitive Advantage 
LEARN 1.3.2    What is the basis for competitive advantage? 
LEARN 1.3.3    How is competitive advantage created? 
LEARN 1.3.4    How is competitive advantage implemented? 
LEARN 1.3.5    How is competitive advantage sustained? 
LEARN 1.3.6    What are core competencies and capabilities? 
LEARN 1.3.7    Resource-Based View of the Firm (RBV) 
LEARN 1.4.     Alternative Frameworks: Evolutionary Change and Hypercompetition 
LEARN 1.4.1   Evolutionary Change 
LEARN 1.4.2   Hypercompetition 
LEARN 1.5      The Marketing Concept